eCommerce
Case 1: Leveraging Broad Match Keywords
Situation
One of the largest online shops for candle-making supplies in Canada aims to boost revenue and return on ad spend. The current search campaigns have been active for over 2 years, and there has been a decline in traffic over the last few months.
Task
Increase Revenue from Google search campaigns.
Action
After a thorough analysis, I concluded that exact match keywords did not yield as strong results as two or even one year ago. I decided to test broad match keywords and created an experiment on Google Ads.
Result
- Revenue went up by 33%
- Return on ad spend went up by 25%
- Ad spend went up by only 6%