MARKETING ANALYTICS
Data Insights
This section contains portfolio of marketing analytics techniques such as customer segmentation and media mix modelling.
Marketing Analytics Portfolio
Welcome to my portfolio!
In today’s data-driven world, understanding and leveraging data is essential for making informed marketing decisions. In my marketing analytics portfolio, you’ll find a collection of projects showcasing my expertise in marketing analytics. From analysing customer behaviour to optimizing advertising campaigns, each project demonstrates my approach to utilizing various analytical tools and techniques to solve real-world marketing challenges.
The marketing analytics portfolio contains two sections: one section is dedicated to data insights another section showcases some PPC Case Studies.
Marketing Analytics
Customer Segmentation with K-Means
K-Means clustering of store data and exploratory data analysis with Python.
Marketing Analytics
RFM Analysis
RFM is a well-established analytics technique designed for behaviour-driven customer segmentation.
Marketing Analytics
Tableau Dashboard: Super Store Sales
Super Store sales dashboard shows major KPIs, sales by month, product and region and allows filtering.
PAID MEDIA OPTIMISATION
PPC Case Studies
This section contains paid media optimisation results for various industries such as Financial Services, Insurance, Education and eCommerce.
Paid Media Optimisation
Insurance
Lead quality (lead-to-sale conversion rate) was improved by 40%
