MY STORY
I am an experienced marketing data analyst and PPC specialist with a degree in applied mathematics and psychology.
I have been monitoring, analysing, and optimising Google, Facebook and Microsoft ad campaigns to achieve their KPIs for over 16 years in an agency environment, in-house and as a freelancer. I have experience managing marketing budgets of over $1,000,000 dollars a month and leading a team of 5 analysts.
I have advanced Google Analytics and Google Tag Manager skills and make sure that user behaviour is properly tracked on the website.
I can create interactive dashboards using Looker Studio (former Google Data Studio) and use SQL to pull data from different databases such as Big Query, Microsoft SQL Server, MySql Server.
I am keen on Marketing Data Analysis and keep constantly growing in this field. I study Python and Tableau.
I am passionate about data analysis and getting things done in an optimal way.
Notice the trends. When trends are noticed the processes can be optimised.
I have completed more than 100 projects of different size from various industries
Vocational training institutions, online courses
Financial services, electronic money institution
Health insurance, life insurance, equity release
New built, property investment
Mental health, counselling, coaching, hypnosis
DIY supplies, cosmetology products, healthy snacks
WORK WITH ME
15+ years of experience in digital analytics, paid media marketing, data analysis and visualisation.
Setting up and managing Google Analytics accounts, creating custom reports, and analyzing data to identify trends and patterns
Implementing Google Tag Manager on websites, setting up event tracking for ad platforms, using Data Layer variables, and tag debugging.
Keyword research for PPC campaigns, analysing competitor ads, landing pages and activity
Search, Shopping, Video, Display, Performance Max campaigns setup, management and optimisation
Creating and managing ad campaigns, researching relevant audiences, and tracking performance metrics
B2B marketing with Linkedin ads
Creating dashboards and reporting for marketing optimisation
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Monthly performance review and ad-hoc reporting
RESULTS OVER YEARS
Every project is unique and has its own measurements of success. I help projects succeed using their data.
It is my pleasure to provide data analysis and paid advertising services that have a positive impact on my clients’ businesses.
SHARE
I share ideas and findings on my blog.
Wondering how marketing spend impacts sales? Use simple linear regression to answer this question. Imagine you have data on your...
Using QUERY in Google Sheets
Average Cart Abandonment Rate E-commerce businesses all over the world try their best toconvince shoppers to purchase their products. Some...
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I am an experienced digital analyst and PPC specialist with a degree in applied mathematics and psychology. I strive for excellence and keen on data-driven approach.
