Wondering how marketing spend impacts sales? Use simple linear regression to answer this question. Imagine you have data on your...
Marketing Analytics
Leverage data-driven insights to enhance marketing effectiveness and business growth
I have completed more than 100 projects of different size from various industries. Some of the industries are listed below.
Education
Vocational training institutions, online courses
Finance
Financial services, electronic money institution
eCommerce
DIY supplies, cosmetology products, healthy snacks
Real Estate
Real estate investments, cash buyers
Insurance
Health insurance, life insurance, equity release
Psychology
Mental health, counselling, coaching, hypnosis
ABOUT
Marketing Science Analyst
Data-driven decision making
My name is Oleksandra (Sasha) Bryhynets, I am a marketing analyst with a strong background in data-driven digital marketing and a degrees in applied mathematics and psychology. I bring over 15 years of experience in optimising and achieving KPIs for advertising campaigns across various platforms including Google Ads, Microsoft Ads, and Paid Social channels such as Meta, LinkedIn, and TikTok.
I am proficient in digital analytics, utilising tools like Google Analytics and Google Tag Manager. Additionally, I have advanced MS Excel / Google Sheets skills, experience with data visualisation tools such as Looker Studio, intermediate SQL skills and basic knowledge of Python for routine task automation and data analysis.
Passion
I am passionate about data analysis and getting things done in an optimal way.
Vision
Notice the trends. When trends are noticed the processes can be optimised.
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Projects Done
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Happy Clients
MY BLOG
Recent Articles
Sharing my expertise
Google Sheets Marketing Analytics
QUERY in Google Sheets for Marketing Analytics
Using QUERY in Google Sheets
E-Commerce Marketing Analytics
Analysis of Abandoned Carts
Average Cart Abandonment Rate E-commerce businesses all over the world try their best toconvince shoppers to purchase their products. Some...