Linear Regression on Google Sheets
Wondering how marketing spend impacts sales? Use simple linear regression to answer this question. Imagine you have data on your marketing spend and sales figures. Linear Regression helps you discover […]
QUERY in Google Sheets for Marketing Analytics
Using QUERY in Google Sheets
Analysis of Abandoned Carts
Average Cart Abandonment Rate E-commerce businesses all over the world try their best toconvince shoppers to purchase their products. Some shoppers fill in their cartswith products and then abandon their […]
5 Uses of Marketing Analytics
In today’s dynamic marketplace, understanding your customers and optimizing your marketing efforts is no longer a luxury, it’s a necessity. Navigating the ever-evolving landscape of consumer needs and preferences can be daunting. […]
Reading a CSV File with pandas
Downloading a .csv file is one of the most common ways to obtain data from marketing platforms such as Google Ads and Meta Ads. CSV stands for comma-separated values. The […]
Customer Segmentation with k-means
Customer segmentation is a powerful marketing technique that involves dividing a customer base into distinct segments based on shared characteristics, behaviours, or demographics. The primary purpose of customer segmentation is […]