Customer segmentation is a powerful marketing technique that involves dividing a customer base into distinct segments based on shared characteristics, behaviours, or demographics. The primary purpose of customer segmentation is to better understand and serve customers in a more personalized and targeted way. Marketing segmentation helps to understand customer needs better and reach the right customer with right messaging.
I completed a customer segmentation project with the iFood dataset on Kaggle. Please review the Python notebook on the link: https://www.kaggle.com/code/analystoleksandra/marketing-analytics-customer-segmentation
