QUERY in Google Sheets for Marketing Analytics
Using QUERY in Google Sheets
5 Uses of Marketing Analytics
In today’s dynamic marketplace, understanding your customers and optimizing your marketing efforts is no longer a luxury, it’s a necessity. Navigating the ever-evolving landscape of consumer needs and preferences can be daunting. […]
Reading a CSV File with pandas
Downloading a .csv file is one of the most common ways to obtain data from marketing platforms such as Google Ads and Meta Ads. CSV stands for comma-separated values. The […]
Customer Segmentation with k-means
Customer segmentation is a powerful marketing technique that involves dividing a customer base into distinct segments based on shared characteristics, behaviours, or demographics. The primary purpose of customer segmentation is […]